ST. PETERSBURG — The top three executives now running HSN will be out the door when QVC's parent company, Liberty Interactive Group, takes over the St. Petersburg-based retailer.
Bill Brand, Rod Little and Judy Schmeling will step down once the $2.1 billion stock deal closes later this year, QVC officials said Thursday.
"They have steered the company well through the changes of the last several months and have been a trusted sounding board to me and our other leaders as we plan for the future," Mike George, the president and CEO of QVC, said in a press release. "Each has made extraordinary contributions to HSNi, building the company into one of the premier lifestyle retailers."
Among five business unit leaders who were identified, Mike Fitzharris was announced as the new president of HSN. Fitzharris is currently CEO, Representative Director and Chairman of QVC Japan.
The new QVC Group will include QVC, HSN, zulily and the Cornerstone brand. The company outlined its new organizational structure and senior executive leadership team as part of the announcement. Claire Spofford and Karen Etzkorn are the only current HSN employees who will assume key roles in the joint company.
Combined, QVC Group expects to generate $14 billion in annual revenue and serve 23 million global customers. The group will consist of five business units and eight global functions.
Contact Tierra Smith at tsmith@ tampabay.com. Follow @bytierrasmith.